ASK YOURSELF FIRST WHAT IS IT YOU WANT? IDENTIFY WHAT MEASURE OF SUCCESS ARE YOU LOOKING FOR. JUST GETTING YOUR FOOT IN THE DOOR OR CREATING YOUR OWN BUSINESS? DO YOUR HOMEWORK.

MARKETING CONSISTS OF MANY THINGS

1. CREATING PUBLICITY, GENERATE A BUZZ ABOUT YOUR WORK.
2. WHATS THE BEST WAY TO WRITE A PRESS RELEASE?
3. CREATING A BROCHURE - SELLING YOURSELF.
4. DON’T HAVE LONG VERBAGE OR DIFFICULT WORDS, MAKE MATERIAL EASY TO READ.
5. DO YOUR HOME WORK – MAKE CONTACTS AND CALL FIRST, ASK WHAT IS NEEDED.
6. LIST ONLY THE FACTS WHEN DEALING WITH THE MEDIA.
7. CREATE A MAILING LIST – WHO IS YOUR AUDIENCE, DO YOU HAVE A FLEXABLE TARGET AUDIENCE.
8. SHOULD YOU PURCHASE A DIRECT MAILING LIST? (YOU NEED TO KEEP IT UPDATED AND CONTINUE TO BROADEN YOUR CLIENT BASE).
9. YOU NEED TO NETWORK AND DEVELOP CONTACTS WITH PEOPLE.
10. WHAT ABOUT APPROACHING A GALLERY OR WORKING WITH ART DEALERS?
11. WHAT DO YOU KNOW ABOUT REPRODUCTION PUBLISHERS AND ROYALTIES?
12. WHAT DO YOU DO REGARDING COPYRIGHTS ISSUES THAT COME UP?
13. WHATS THE BEST APPROACH TO DEALING WITH VERBAL & WRITTEN CONTRACTS?
14. ARE YOU INTERESTED IN ART FAIR AND FESTIVALS?
15. ARE YOU LOOKING TO SHOW YOUR WORK WITH CO-OP GALLERIES OR ART MUSEUMS?
16. WHAT ABOUT WORKING WITH A REP, CONSULTANTS OR ART AGENT?
17. CAN YOU AND ARE YOU COMFORTABLE WITH SPEAKING IN PUBLIC?
18. WHAT MEDIA ARE YOU GOING TO USE, TV, BILLBOARDS, INTERNET, CD-ROM, SLIDES?
19. ARE YOU INTERESTED IN SUBMISSIONS TO MAGAZINES OR NATIONAL ART SHOWS.
20. LEARN HOW TO WRITE AND UPDATE YOUR ARTIST STATEMENT, (EXAMPLE)
21. “PAINTING RELATES TO BOTH ART AND LIFE, NEITHER CAN BE MADE, I TRY TO ACT IN THE GAP BETWEEN THE TWO”.
22. DEVELOPING A PROFESSIONAL PACKET TO INCLUDE YOUR SLIDES, PHOTO’S, PUBLICATIONS AND ARTICLES.
23. WHAT TYPE OF MEDIA STRATAGIES ARE YOU LOOKING FOR, STRONG VISUALS, CONTENT OR CREATIVE ANGLES?
24. YOU HAVE TO BE FEARLESS AND SOMETIMES THICK SKINNED.
25. HOW ARE YOU GOING TO MAKE AN EFFECTIVE SALES PITCH TO SELL YOUR WORK?
26. HOW SHOULD YOU PRICING YOUR ARTWORK?
27. WHAT ABOUT INSURANCE FOR YOUR ARTWORK?
28. WHO TAKES CARE OF TAXES AND BOOKKEEPING?
29. WHAT STRATAGIES DO YOU HAVE FOR SHIPPING AND HANDLING?
30. WHAT ABOUT CREATIVE BLOCKS?
31. DO I WANT TO TRANSITION INTO A FULL TIME ARTIST?